I don’t think people want to be aggregated. I think the beauty of the internet allows a corporate executive to have both a business blog and a blog that supports his furry fetish, and to keep the two separate. What’s wrong with someone having two different reputations on 2 different sites.

People love the Internet because it gives them a chance to be what they are not in real life, it gives them a “Second Life.” The minute that a Google persona is created is the minute that another, more anonymous medium will be introduced.

People don’t want their worlds colliding. In the words of Costanza “You’re killing independent George!”